It's an old familiar question in marketing now: Got Milk? How do you take an iconic, decades-long campaign and show the audience something fun and new? Laundry partnered with GALLEGOS United to help answer this very question! We embarked on a journey of exploration combining everything from live-action tabletop shoots, to all CG environments, to 2D anime characters. Truly an every trick-in-the-book project with an amazing design/animation team led by ECD and co-founder Tony Liu. With so many milk substitutes in the market these days, there's always something special about the real thing.
CONCEPTS
LIVE-ACTION SHOOT
FINALS
CREDITS
Client: California Milk Processor Board
Agency: GALLEGOS United
Live-Action Production: Laundry
Director: Tony Liu
Art Director: Chris Armstrong
Executive Producer: James Sweigert
Executive Producer: Matthew Primm
Producer: Dean Marchand
Producer: Susie Kim
Coordinator: Mihta Garan
Coordinator: Jon Rothstein
Design: Jon Lorenz, Wei Chung, Sam Cividanis, Yuying Herr, Chris Murray
Animation: Micah Fitzgerald, Shuyun Xiao
3D General: Alan Ng
Storyboard: Harshitha Suresh, Yuying Herr
Senior Editor: Justin Freedman
